team@startedpr.com

Redefining

Fintech Communications

Our unique service balances PR expertise with
growth-stage priorities, supporting the major ‘life events’ of emerging and burgeoning businesses.

We work closely with founders and innovators to connect fintech with the most influential communities, investors, media and peer groups across the globe.

The impact of our work has made us a world class growth partner, dedicated to propelling success-focused fintechs to achieve maximum potential.

We specialise in all areas of fintech, including payments, embedded finance, ecommerce, regtech, wealthtech, fraud prevention, crypto, digital banking and insuretech.

Why Started?

Senior PR and
content minds

We’re a skilled team of PR and content experts, with a passion for improving communications across financial services. You’ll catch your Started team on stage, leading panels, coaching start-ups, hosting podcasts, encouraging talent and driving positive change across your ecosystem.

Our Owned
Media Channels

Our ‘Get Started’ podcast features over 75 founders and leaders, and our independent reports focus on the technologies, trends, and thoughts shaping communication in fintech. This keeps us at the sharp end of PR and content strategies that work today.

Our World-class Advisory Board and network

Fintech’s leading minds choose to be part of our unique advisory board and partner program. From top industry voices to the most impactful media and events, we make priceless connections. Our clients instantly become part of this network.

Our Services

We craft compelling campaigns and brand narratives that resonate with important target audiences and LLMs.
We’re proud to elevate meaningful leaders from within the fintech space. Our team secures high-impact, earned multimedia placements, ensuring our clients have a voice where it matters most.

Our Get Started Fast package guarantees immediate media impact for fintech businesses at all stages. And our unique PR Sprint approach accelerates brand presence and trust quickly.
From topical thought leadership to research-driven original reports, compelling case studies and engaging social media content, we produce top-tier material that showcases expertise and drives value.
Clients leverage our extensive network of media, events and industry contacts. We build meaningful relationships with key journalists, influencers, analysts, membership organisations and community groups. This leads to high quality, earned exposure across top tier business, trade, national and broadcast media.
Giving founders the clarity and strategy they need to run standout launch campaigns.
For investment - turning raw potential into investable return.

For new market entry - cross border localised and centralised media campaigns.

For business and product launches - big-bang VIP and corporate events, full media campaigns and owned channel amplification.

Work With Us

MEET OUR FOUNDER

Kimberley Waldron

An award-winning advisor and entrepreneur, with over 15 years in the financial services and tech industry. Kimberley hosts the popular Get Started podcast, chairs the Manchester Fintech committee and is a long-term mentor for fintech founders via programs like Rise by Barclays and Fintech Circle. A regular on stage at events like Web Summit,Money2020, Money Live, Fintech Fringe and IFGS, Kimberley’s insight also features in publications such as Fintech Magazine, Payments Expert, Entrepreneur and The Fintech Power50 journal.

Kimberley was recently named in both the Fintech Power50 most influential list 2025 and the Innovate Finance Women in Fintech Powerlist 2025. She is also board advisor to several exciting Fintech start-ups.

Listen to our insights

How do brands stand out from the crowd and own the room at big fintech events? In the final episode of this season of the Started PR Advisory Board podcast, Raf De Kimpe and Monica Millares discuss how fintechs can show up with impact, from smarter messaging to better on-the-ground execution. They share real tips on how to win attention without gimmicks, why PR must start before the badge is printed, and how to turn a stand into a stage.

The fintech space is filled with vision slides, future features, and inflated promises. But what happens when the hype fades? In the next instalment of our Started PR Advisory Board Series, David M. Brear and Jason Mikula look at how fintechs can rebuild trust by speaking more honestly and realistically about what they do, and don’t, offer. This episode is a call for more grounded, authentic, and effective comms strategies in a sector that risks losing its audience if it doesn’t clean up its messaging.

Listen to more insights

Fintech often falls into the trap of overexplaining the tech while under-explaining the value. In the second episode of our Started PR Advisory Board Series, David Savage and Sarah Kocianski break down how to create messaging which real users can actually relate to, without sacrificing credibility. From Southeast Asia to the UK, they compare what resonates in different markets, how to communicate financial wellbeing in plain terms, and why human stories always land harder than features.

Don’t Just Take Our Word For it

Jason William - Founder @The Power 50

"We’ve had the pleasure of working with Kimberley and the Started team for many years. Their dedication to supporting and propelling founder-led, success-focused businesses is unmatched. I’m delighted to have them as a valued partner of The Power 50."
Lissele Pratt - Founder @Capitalixe

"Kimberly and her team have been exceptional from day one. Their professionalism, clarity, and strategic approach to PR immediately stood out.

They didn’t just “run PR” they educated us, guided us, and brought real structure to what can often feel like a confusing space. Communication was seamless, fully transparent, and every milestone was clearly tracked.

If you’re serious about building a credible, long-term PR presence not just chasing vanity features. I highly recommend Started PR."
Michelle Bitran - Head Of Marketing @ BridgeWise

"Started PR has a skilled and super responsive team who are always on call when we need support. They have achieved ongoing media traction for BridgeWise and helped us generate a significant uptick in visibility in the UK quickly, supporting us through critical acquisitions, product launches, partnerships, data reports and getting our message in front of valuable new audiences."
Chris Smith - Founder & CEO @ BLOXX

“Started PR has been an outstanding partner for Bloxx, helping us build an outsized media presence and generate meaningful visibility across some of the world’s most respected media titles, including CNN, The Times, Al Jazeera, The Guardian and the BBC.”