Fintech Powerhouses Join Forces: The Power 50 and Started PR Announce Strategic Partnership
In a move set to reshape the fintech landscape, The Power 50, the renowned annual guide to the most influential and innovative companies in the industry, has announced a strategic partnership with Started PR, a specialist public relations agency focused on fast-growth fintechs.
The collaboration aims to address one of the most pressing challenges in the rapidly evolving fintech sector: standing out in a crowded market. The Power 50, known for its comprehensive annual publication and networking events, has established itself as the go-to platform for showcasing groundbreaking fintech solutions and visionary personalities.
Started PR, with its expertise in elevating founder-led fintech brands, brings a unique approach to cutting through the industry noise. The agency specialises in building reputation, influence, and customer bases for emerging fintech stars.
Jason Williams, founder of The Fintech Power 50, highlighted the diverse and innovative nature of the 2025 cohort:"This year's Fintech Power 50 cohort of companies are as diverse as ever in terms of which sectors they're disrupting and where in the world they are disrupting them. They are having an impact in regtech, paytech, wealthtech, banking-as-a-service, lendtech and open banking, providing some of the most exciting models of disruption."
Holly, our Growth and Partnerships Manager at Started PR, expressed enthusiasm about the partnership: "Together, we're elevating the voices that matter most in fintech. This collaboration will provide Power 50 members with unparalleled opportunities to amplify their message and reach key decision-makers in the industry."
The partnership is expected to offer enhanced visibility for Power 50 members through Started PR's tailored communication strategies. Fintech companies featured in The Power 50 will now have access to Started PR's expertise in reputation management, investment attraction, and customer acquisition.
As the fintech sector continues to evolve at breakneck speed, this partnership represents a significant step towards recognising and promoting the innovators and disruptors who are truly shaping the future of financial technology. It's a call to action for bold fintechs ready to lead and make their mark on the industry.
Fintech companies interested in leveraging this powerful new alliance are encouraged to contact Started PR for more information about The Power 50 membership and submission process.